Burger Me

the tablehopper | 3:35 pm | October 22, 2009 | Foodie 411, Union Square

Plenty of burger fanatics will be happy with the news that Hubert Keller’s Burger Bar is now open on the sixth floor of Macy’s Union Square. It’s spacious: 240 seats in all, including a private room. The menu has quite the list of burgers that you get to pick your patty from (and there is an in-house butcher room where the meat is ground daily). You can choose either Black Angus beef ($9.75), sustainable Country Natural beef ($10.50), American Kobe beef from Snake River ($16.50), or buffalo ($16.50), plus vegetarian, salmon, free-range turkey, or hormone-free chicken options. There are all kinds of toppings, from nine kinds of cheeses to foie gras. And speaking of, yes, the famed Rossini burger (the $$$ one you heard about in Vegas) is on there: $60 will get you a burger made with Kobe beef, sautéed foie gras, shaved Perigord truffles, and Madeira sauce on an onion bun. Oh, and you can pick Fleur de Lys sauces, like rich red wine and shallots reduction ($2.50), or black Perigord truffle sauce ($5.50).

There are sweet burgers to finish, but fear not, there’s no beef—they’re more like a donut with chocolate and passion fruit inside, or a cheesecake version with caramelized pineapple. The cocktail list has a nice range of cocktails, from whiskey to rum to pisco-based drinks made with good ingredients. Hours are Sun–Thurs 10:30am–11pm, and Fri–Sat 10:30am–2am. Yup: burgers until 2am on the weekend.

• Enter Macy’s on Geary St. 170 O’Farrell St. at Stockton, 415-296-4272.

Marcia Gagliardi writes a popular weekly e-column about the SF dining scene, “the tablehopper.” Subscribe for free at www.tablehopper.com and get it in your inbox every Tuesday. Got news? Email Marcia at taste@sanfrancisco.travel.